Store window
A window on a building’s facade for showcasing merchandise and attracting customers. Its layout varies by product type, with common styles including flat, recessed, and arcade. Also called shop window or display window.
Texts From Articles (76)
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Swiss Window Journeys: A Conversation between Andrea Deplazes, Laurent Stalder, and Momoyo Kaijima
On 12 April 2024, to celebrate the publication of Swiss Window Journeys: Architectural Field Notes, the Chair of Architectural Behaviorology organized a walking tour of notable windows across the city…
17 Dec 2024
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Issue 13: Democracy Under Canopies (Fieldoffice Architects)
Democracy and freedom have now spread throughout Taiwan, a place where freedom was once heavily restricted. This is something one can feel even in their daily life. The people of Taiwan are unusually …
18 Nov 2024
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“Shoei Yoh: A Journey of Light” Symposium Report
On September 7, 2024, the symposium “Shoei Yoh: A Journey of Light” was held at the AIJ Hall (Architectural Institute of Japan, Tokyo). Centered around the theme of “light”, this event was organized a…
25 Feb 2025
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Talk Event Report: Swiss Window Journeys Speakers: Momoyo Kaijima, Chie Konno, Fumiko Takahama, Mio Tsuneyama
On June 22, 2024 (Saturday), the Swiss Window Journeys – Swiss Windows and Architecture talk event was held in the Architectural Hall of the Architectural Institute of Japan. The event was held to cel…
26 Sep 2024
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From Interiors to Non-Architecture
Architect and architectural history researcher Masaaki Iwamoto, who has been leading the development of the Shoei Yoh Archive, sheds light on Yoh’s early works, from his de facto debut project, …
22 Oct 2024
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The Diversity of Windows in Kiyonori Kikutake’s Serizawa Literary Center (Serizawa Kojiro Memorial Museum)
Numazu, Shizuoka—the birthplace of Kojiro Serizawa, the author known for works such as Ningen no Unmei [The Fate of a Human]. Nestled in a pine forest beside Suruga Bay is the Serizawa Literary Center…
25 Dec 2024
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A Conversation with Silke Langenberg
Silke Langenberg, Full Professor for Construction Heritage and Preservation in the Department of Architecture at ETH Zurich, has been conducting surveys of folk houses throughout Switzerland and explo…
25 Jul 2024
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The Nordic Window Window Behaviorology in Nordic Architecture
05 Apr 2024
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A window with a memory
I’ve enjoyed drawing pictures ever since I was little, and used to make paintings using my own hands and brushes to apply oil to canvas and panel surfaces. Although I’ve since transitioned to making w…
22 Apr 2024
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Windows of the Villejuif Temporary School｜Jean Prouvé’s Windows #3
After being driven out of the Maxéville Factory in Nancy, Prouvé was prepared to go into retirement at his self-built home. Yet, he would begin developing new window designs again after reuniting with…
28 Mar 2024
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A Home that Draws in Breezes from All Directions: The Fumiko Hayashi House
Fumiko Hayashi (1903–1951), a prominent Showa era writer, established a new residence in Shimoochiai (present-day Nakai), Tokyo, in 1941, amid a time of war. While commissioning the project to archite…
19 Mar 2025
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Gerrit Rietveld – A sense of space
Gerrit Rietveld (1888-1964) is perhaps Holland’s best-known architect. His Schröder House in Utrecht from 1924 has achieved iconic status. In fact, Rietveld built around 100 houses, and of these very …
27 Mar 2023
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A Conversation with François Charbonnet (Made in)
Made in is a highly acclaimed architecture firm that was founded in Geneva, Switzerland, in 2003. François Charbonnet, one of its co-principals, formerly taught as a visiting professor at ETH Zurich a…
25 Jan 2024
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A Conversation with Johansen Skovsted Arkitekter
On the occasion of the “Windowology: New Architectural Views from Japan” currently being held in Copenhagen, we conducted a series of interviews with four Danish architects in cooperation …
12 Jul 2023
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The Experimental Design of the KATONO House in Sapporo
Known as an experimental work of modern architecture tailored for Hokkaido’s climate, the KATONO House (Personal Residence) in Sapporo designed by renowned Hokkaido architect Tetsu Katono (1924–2009) …
12 Apr 2023
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Donald Judd and Windows: Contemplating Openings Through the Artist’s Interior Designs and Architectural Renovations
0. Introduction——Why Judd Now? Donald Judd (1928–94), an icon of American Minimalism, has many admirers in the architecture world. Presumably, this is because his artwork is loaded with allusions to a…
07 Feb 2024
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A Conversation with Christine Binswanger, Raúl Mera (Herzog & de Meuron)
Herzog & de Meuron, the Basel-based architectural duo, founded their firm in 1978 after studying architecture at ETH Zurich. They have since designed numerous prominent projects worldwide, such as…
24 May 2023
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Kay FiskerStorefront at Stefansgård
The apartment building in Copenhagen. Due to restrictions placed on the use of steel during World War II, a steel lintel could not be used. Kay Fisker instead used layers of traditional brick arches t…
17 May 2023
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Kunié Sugiura – My Window
A window is a structure that lets light into a room and provides a view of the outside world, but when windows appear in photographs, they are often there to serve as a background or explanation for t…
02 Mar 2023
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Between Hatakeyama and Sugiura
Kokei and Jokei: Sights we see, scenes we feel Whenever transparent glass is installed into buildings or trains or cars, a boundary is established, resulting in the creation of an inside and an outsid…
02 Mar 2023
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Issue 7: The Slate Village Down the Mountains: Pingtung
There are now around 580,000 native Taiwanese (the term used in Chinese. In Japan, it seems the term “indigenous” is often used), representing 2.5% of the Taiwanese population. The governm…
09 Mar 2023
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Screen Time
Screens are everywhere: stadiums, stations, billboards, buildings, refrigerators, thermostats, on our wrists, and in our hands. As a physical interface and virtual portal, screens are also the digital…
25 Jan 2023
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Conversation with EMI Architekten
Ron Edelaar, Elli Mosayebi, and Christian Inderbitzin founded EMI Architekten in Zurich in 2005. The office has developed a particular focus on housing and urban design in Switzerland through numerous…
15 Dec 2022
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Issue 6: Beckoning Qilous
Just about everyone in Taiwan eats similar food from the countless semi-outdoor dining halls there. The students all line up for newly opened chicken stores, and the old men dully slurp their wonton n…
27 Oct 2022
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Georgia O’Keeffe and Her Windows in New Mexico
At age 62, after living between New York City and New Mexico for many years, artist Georgia O’Keeffe made rural Northern New Mexico her permanent home. There, she lived between two adobe homes well in…
24 Jun 2022
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Sapporo Agricultural College Farm No. 2/Window for Corn Storage
A grain store built in 1876 on the campus of Hokkaido University in Sapporo City, Hokkaido. Under the large-scale agricultural management plan of Dr. Clark, a warehouse for storing corn, which serves …
10 Jun 2022
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Takamasa Yosizaka: A Window Looking Out on the Slope of a Mountain, For One to View the Scenery Below
Directing light into a room and letting in air are the major roles for window to play in making a living environment comfortable. Yet, there is also a type of window whose main purpose is to expose th…
31 Mar 2022
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The Windows of the Migishi Atelier: Inheritance and Change
In October of last year (2021), the Migishi Atelier (Kamisaginomiya, Nakano, Tokyo) was opened to the public after the architecture collective GROUP completed a partial renovation of its interior wall…
01 Apr 2022
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Terunobu Fujimori｜ 002: The Diverse Openings of the Yosuitei’s Thirteen-Window Tearoom
In this series, architectural historian and architect Terunobu Fujimori, who has traveled extensively to study buildings of various times and places, will be introducing a selection of notably intrigu…
24 Mar 2022
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Terunobu Fujimori｜001: The Advent of Magical Light-Transmitting Surfaces, Glass Doors of the Hirano Residence
In this series, architectural historian and architect Terunobu Fujimori, who has traveled extensively to study buildings of various times and places, will be introducing a selection of notably intrigu…
09 Dec 2021
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Kosho Shogakudo/Window for Books
The shopfront of this secondhand bookstore in Nakagyo Ward, Kyoto, features built-in bookcases facing the street by the entrance, overflowing with old books. At night, when the showcases are illuminat…
05 Nov 2021
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Hatcho Miso Kakukyu/Window of Miso Storehouse
This Hatcho Miso storehouse (okura) in Okazaki City, Aichi Prefecture, was built in 1907 and is now a museum. The second floor was a site of soybean production, where steamed soybeans were spread over…
06 Oct 2021
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Fujiwara Bee Farm/Window for Bees
A bee farm founded in 1901 in Morioka City, Iwate Prefecture. Originally, beehives were left exposed to the weather outside, but in severely cold areas, hives are placed in huts during the winter. Wit…
20 Aug 2021
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Restored Salt Pan Kamaya/Thatched Roof with Ventilation Window
This is the restored saltworks in the Ako City Marine Science Museum at the Hyogo Prefecture. Ako, which is blessed with the calm climate of Seto Inland Sea, has been known as a salt-producing town si…
04 Jun 2021
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The Storage Shed/Window of the Traditional Herring Fishing in Hokkaido
A flat wooden fishing boat shed in the Historical Village of Hokkaido. The storage shed is a facility used to temporarily store the obtained herring. After the fishing season, it was used as a warehou…
24 Mar 2021
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The Smile Sealed Inside a Bubble—Natsume Soseki’s Inside Glass Doors
Natsume Soseki composed Inside Glass Doors at the end of his life. From inside his room, the “I” of these essays watches the days go by, meditating over visions of the past. Toshiyuki Horie, writer an…
16 Mar 2021
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Former Shimauta Post Office/Wooden Counter and the Window
This is a wooden, two-story post office in the Historical Village of Hokkaido built in 1902. It was restored in 1960. The modern-day post office was launched in Hokkaido in 1872. This building only ha…
05 Mar 2021
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Shinko Clock Shop/Window on the Workbench
Clock store on the island of Osaki Shimojima in Kure, Hiroshima Prefecture, operating since the Meiji period. The main building on the first floor functions as both a store and a workshop, featuring a…
08 Jan 2021
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Former Hirose Photo Studio/Roof Glass with Curtains
This is a wooden, two-story restored photo studio in the Historical Village of Hokkaido. The roof on the north side is glass known as a single slant, and the frosted glass is layered and thatched simi…
10 Nov 2020
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Suzuki Morihisa Studio/Window of the Ironware Studio
Nanbu Ironware studio in Morioka, Iwate Prefecture, founded in 1625. The current building dates back to 1885, the year after a large fire broke out in the town, and was built in the machiya style with…
20 Oct 2020
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Chapter 3: The viewfinder—transparency and voyeurism from Albrecht Dürer to Ai Weiwei
Every representational image ever made is necessarily a finite framing of the outside world, a viewfinder presenting only what the creator wants us to see. This finite point of view is configured insi…
08 Oct 2020
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A Conversation with Gigon / Guyer
The Chair of Architectural Behaviorology at the Swiss Federal Institute of Technology in Zurich (ETHZ), led by architect Momoyo Kaijima, conducted a series of interviews with architects based in Switz…
17 Jun 2020
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Windows in Photography: Conversations with Iwan Baan, Takashi Homma and Yoshiharu Tsukamoto
Three panelists discuss how photography, architecture, and windows are interrelated. They are Iwan Baan, who has been photographing prominent architectural works by the world’s leading architect…
09 Apr 2020
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Chiharu Shiota The Sense of Daily Life and Smells Soaked into Windows Gives Power to My Work
Chiharu Shiota is an ever-active Berlin-based artist. In works such as her large-scale installations that tie spaces together with massive amounts of threads, she has used clothes, beds, suitcases, an…
15 Oct 2019
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The City Is a Bazaar: Tabriz, Iran
Outside my bus window, a new sight to me stretched as far as the eye could see. Smooth mountains that seemed to be striped red and white, sharp and freshly shaved mountains colored bright red, and con…
08 May 2019
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Yabeya Konomi Honke/Window of the Green Tea Merchant
Konomi Honke is a long-established retailer that has sold Yame green tea in Yame, Fukuoka Prefecture, for around 300 years. The current building was constructed during the Edo Period. A cover was late…
02 Apr 2019
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Cinder Windows
Fenestration Observations is a series of window disquisitions by Matthew Fargo. In it, the translator of Genpei Akasegawaʼs Hyperart Thomasson probes the city for hidden and forgotten features of the …
05 Mar 2019
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The Bauhaus and Its Influence in Japan
The Bauhaus, founded in 1919 in Weimar, Germany, laid the foundations for modern design with its innovative curriculum that embraced the abstract and constructivist trends of the time. Despite operati…
09 Jul 2021
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“Placing” a Home: East Gilan, Iran, part 2
In Kachalam, a village in East Gilan, a man agreed to show me around in his car despite it only being our first meeting. As he did, I discovered one home that seemed conspicuously old. I told him I wa…
07 Feb 2019
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“Placing” a Home: East Gilan, Iran (Part 1)
Iran was an unknown land to me before I visited it myself. My vague image of it had been of a desolate desert dotted with ancient remains. And so I was surprised to learn that Iran, like Japan, had ar…
14 Dec 2018
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Higoya/Window of the Sea Bream Miso Store
This restaurant in Tomonoura, Hiroshima Prefecture specializes in sea bream miso. Under the building’s eaves are multiple double-sliding glass doors; on the raised tatami flooring inside, staff receiv…
21 Dec 2018
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Looking at Freespace through the Windows, Part 3
Vatican Pavilion (Holy See Pavilion) Andrew Berman Curators: Francesco Dal Co (Architectural Historian, Professor at Istituto Universitario di Architettura Venezia, and Editor-in-Chief of CASABELLA), …
20 Nov 2018
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America (2)
French and German Traditions The French who had settled Quebec to trade fur descended south along the Mississippi River and founded New Orleans in Louisiana, while Germans in Pennsylvania settled area…
28 Feb 2017
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Part 2: Yoshiharu Tsukamoto “Window Behaviorology”
Yoshiharu Tsukamoto (Architect, Atelier Bow-Wow) has conducted “Window Behaviorology”, an extensive field work on windows around the world, since he joined Windowology in 2007. In the seco…
13 Nov 2018
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Part 1: Yoshiharu Tsukamoto “Window Behaviorology”
“Human behaviors are the best design resources.” Architect Yoshiharu Tsukamoto (Atelier Bow-Wow/Professor, Tokyo Institute of Technology) has conducted “Window Behaviorology”, extensive site surveys o…
05 Nov 2018
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Movie “The Birth Canal”
movie “The Birth Canal” ,“Hashirama equipment” is a term used for cultural assets and refers to the entire architectural components between pillars. Specifically, the hashirama equipment i…
17 Jan 2017
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Liquid Light
Held during the Venice Architecture Biennale 2018, the exhibition “Liquid Light” presents an adaptive reuse project in which the Barcelona-based architect duo Ricardo Flores and Eva Prats …
12 Oct 2018
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Kibber, India : The Hidden Hole (part 2)
It was cold in the morning so high above sea level. But when I walked out to the third-floor terrace at my inn, I found it surprisingly warm. Yes, the temperature was low, but it nearly felt hot stand…
15 Oct 2018
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Kinnaur District, North India: The Overhanging Village (Part 3)
I walked back to the home in the small village in order to pick up the pants that had been sewn for me overnight. It seemed that there, the mother wove fabric from wool while the father turned that ma…
15 Jun 2018
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Architectural Ethnography, Part B
To commemorate the opening of the 16th International Architecture Exhibition La Biennale di Venezia (May 26th-November 25th, 2018), the Window Research Institute caught up with architect Momoyo Kaijim…
07 Jun 2018
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In New York: Windows and Looks
Since traveling to New York in the 1970s, artist Masao Gozu has spent over 40 years unveiling work that takes the window as its theme. His Bowery Street (Day ⇔ Night) series that captures New York’s i…
12 Jul 2018
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The Window is the Difference between the Life and Death of a Space
There are many things you can understand about a company’s image by looking at the way it makes use of windows and glazing. Hernan Diaz Alonso, who is known as the director of the Southern California …
11 Oct 2016
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Fujiya/Window of the Souvenir Shop
This is a machiya (townhouse) that was built around 1830 in Narai, Nagano. The upper part of the opening facing the street is fitted with shitomido (top-hinged swinging shutters), while the lower part…
08 May 2018
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Iwanoi Shuzo/Window of the Sake Brewery
This is a sake (rice wine) brewery that was established in Morioka, Iwate, in 1917. Its kura (storehouse) was built later during the second quarter of the 20th century. The brewery was established by …
24 Aug 2018
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The scene of brilliant street
It’s pleasant to take a walk on the city of Paris. The roads which were built in a different reason and in a different era are crossing. Walking the street, I can find buildings, cafes and shops…
13 Jun 2016
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Movie “Transition of Kikugetsutei”
Kikugetsutei is a teahouse located in the early modern-age daimyo (feudal lord) garden “Ritsurin Garden”, in Takamatsu city, Kagawa Prefecture, Japan. The building was used for having tea …
28 Oct 2015
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Exhibition “Present State(ment)”
“En: art of nexus” is the theme of the Japan Pavilion at the 15th International Architecture Exhibition, La Biennale di Venezia 2016, one of the world’s largest modern architecture festivals. How are …
27 May 2016
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fear and pleasure, and as theater
The city of Paris is divided into 20 arrondissements. First arrondissement including the Louvre Museum is located approximately at the center of Paris. From there, the arrondissemens are numbered in a…
21 Dec 2015
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The Red Earthenware Bowl: Eastern Tibet, Ser thar, Part 2
I descended to the center of Larung Gar, where it seemed a lecture or assembly had just ended, as priests were entering and leaving the building one after another. The sight of people wearing the same…
07 Dec 2017
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Palma
The window of a flower shop in Sarajevo, Bosnia and Herzegovina. A wooden rain shutter is stored under the low-hanging eaves, and can be folded down onto a stand upon which plants are displayed. Insid…
05 Dec 2017
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Part 3: Apertures for Walking Through
One way to use an aperture is to pass physical things through it. In most cases apertures are installed at the border between an inside space and outside space. Through them people and things go in an…
15 Nov 2017
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Window Bookcase (1)
This project started when we commissioned o+h, the young wife-and-husband team of architects Maki Onishi and Yuki Hyakuda, to design a bookcase for us. This is the first article in a series of entries…
17 Dec 2014
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Societies and Fluctuations in Numbers of Windows—Some thoughts on the Question of “windows” During Times of Change
Societies with an Increase in Windows as the Modern The era of modernity was also the era of the window. As populations rose and production forces grew stronger, building environments trying to accomm…
25 Jul 2019
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Window Bookcase (2)
This is the second entry on the Window Bookcase Project. We at the Window Research Institute asked o+h, the architectural practice of Maki Onishi and Yuki Hyakuda, to produce a furniture piece that ca…
01 Apr 2015
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YKK AP presents Windowology 10th Anniversary Exhibition: The World Through the Window
10 Jul 2017
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House at Komazawa Park
“En: art of nexus” is the theme of the Japan Pavilion at the 15th International Architecture Exhibition, La Biennale di Venezia 2016, one of the world’s largest modern architecture festivals. How are …
27 May 2016