Display window
A window on a building’s facade for showcasing merchandise and attracting customers. Its layout varies by product type, with common styles including flat, recessed, and arcade. Also called shop window or store window.
Texts From Articles (77)
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Shoei Yoh’s “Light Architecture”
Through this series, “Shoei Yoh: A Journey of Light”, we have compiled analyses of the work of architect Shoei Yoh focused on the theme of light. Here is a recap of their contents. First, in “Light is…
28 Mar 2025
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Terunobu Fujimori│008: The Ribbon Window of the Karuizawa Summer House—The Modernists’ Dream, Realized in Japan
In this series, architectural historian Terunobu Fujimori, who has traveled extensively to study buildings of various times and places, will be introducing a selection of notably intriguing windows fo…
20 Mar 2025
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“Shoei Yoh: A Journey of Light” Symposium Report
On September 7, 2024, the symposium “Shoei Yoh: A Journey of Light” was held at the AIJ Hall (Architectural Institute of Japan, Tokyo). Centered around the theme of “light”, this event was organized a…
25 Feb 2025
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Talk Event Report: Swiss Window Journeys Speakers: Momoyo Kaijima, Chie Konno, Fumiko Takahama, Mio Tsuneyama
On June 22, 2024 (Saturday), the Swiss Window Journeys – Swiss Windows and Architecture talk event was held in the Architectural Hall of the Architectural Institute of Japan. The event was held to cel…
26 Sep 2024
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From Interiors to Non-Architecture
Architect and architectural history researcher Masaaki Iwamoto, who has been leading the development of the Shoei Yoh Archive, sheds light on Yoh’s early works, from his de facto debut project, …
22 Oct 2024
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“Window Behaviorology” is exhibited at VILLUM Window Collection, Denmark
Windows and daylight influence our behavior. This is unpacked in VILLUM Window Collection’s new exhibition curated by Japanese architect Yoshiharu Tsukamoto (Atelier Bow-Wow), who has devoted many yea…
05 Apr 2024
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“Light is Light and Light”
The Archaeology of the Digital exhibition held at the Canadian Centre for Architecture (CCA) in 2013 served as a catalyst for reevaluating the pioneering nature of Shoei Yoh’s digital designs. Martien…
04 Apr 2024
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The Windows of Hiroshi Hara’s Awazu House: Spaces of Light Illuminating the Darkness
The Awazu House, designed by Hiroshi Hara, now searches for a path toward continuity. A number of masterpieces have been created here at this home and atelier of world-famous graphic designer Kiyoshi …
26 Apr 2024
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Terunobu Fujimori│007: The Shōji of the Rinshunkaku
In this series, architectural historian Terunobu Fujimori, who has traveled extensively to study buildings of various times and places, will be introducing a selection of notably intriguing windows fo…
01 Feb 2024
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Gerrit Rietveld – A sense of space
Gerrit Rietveld (1888-1964) is perhaps Holland’s best-known architect. His Schröder House in Utrecht from 1924 has achieved iconic status. In fact, Rietveld built around 100 houses, and of these very …
27 Mar 2023
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The Windows of the Komai House by W. M. Vories & Co.
The soon-to-be 100-year-old Komai House, now called the Taku & Shizue Komai Museum, stands along a canal path in Kitashirakawa, a suburban neighborhood in Kyoto’s Sakyo Ward with open views of Mou…
15 Jan 2024
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A Conversation with François Charbonnet (Made in)
Made in is a highly acclaimed architecture firm that was founded in Geneva, Switzerland, in 2003. François Charbonnet, one of its co-principals, formerly taught as a visiting professor at ETH Zurich a…
25 Jan 2024
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Windows of the Aichi University of the Artsby Junzo Yoshimura and Akio Okumura:The Concrete Science of Living with Nature
The Aichi University of the Arts was built to the designs of Junzo Yoshimura and Akio Okumura in 1966. Situated in the forested hills of Nagakute, Aichi, the campus was planned with consideration of e…
19 Jan 2024
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A Tea House for Schönbrunn has been exhibited at the Japanese Garden in Schönbrunn
“Learning from the Japanese Tea House”, a project granted by the Window Research Institute for the fiscal year 2022, has been open to the public at the Japanese Garden in Schönbrunn. , A T…
14 Jul 2023
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Windowless Buildings: Their Logic and Pathology
One characteristic element of the modernist architecture that emerged in the early twentieth century is the large window. That is, windows much larger as compared to those of traditional European maso…
04 Aug 2023
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A Conversation with Johansen Skovsted Arkitekter
On the occasion of the “Windowology: New Architectural Views from Japan” currently being held in Copenhagen, we conducted a series of interviews with four Danish architects in cooperation …
12 Jul 2023
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Double Vision
Selecting “wallpaper” or organizing files on a “desktop” are now familiar acts that can either take place on our digital devices or in our living rooms. Through the screen’s interface, we gain access …
06 Jul 2023
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Does light stop within window panes? – Yuriko Kurimoto’s Window
Since Kunié Sugiura wrote about windows in New York last time, let’s start this article on the topic of the American windows that were once in Nagoya. Yamato Seimei Building (originally the Nago…
11 May 2023
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The Experimental Design of the KATONO House in Sapporo
Known as an experimental work of modern architecture tailored for Hokkaido’s climate, the KATONO House (Personal Residence) in Sapporo designed by renowned Hokkaido architect Tetsu Katono (1924–2009) …
12 Apr 2023
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Donald Judd and Windows: Contemplating Openings Through the Artist’s Interior Designs and Architectural Renovations
0. Introduction——Why Judd Now? Donald Judd (1928–94), an icon of American Minimalism, has many admirers in the architecture world. Presumably, this is because his artwork is loaded with allusions to a…
07 Feb 2024
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The Divine Invasion: Aldo Rossi’s Windows without Glass
When we face the presence of towering walls, massive mountains, or solid architectural volumes, we feel both fear and affection. The nature of a solid wall seems to suggest something divine or sublime…
13 Feb 2023
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Screen Time
Screens are everywhere: stadiums, stations, billboards, buildings, refrigerators, thermostats, on our wrists, and in our hands. As a physical interface and virtual portal, screens are also the digital…
25 Jan 2023
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Issue 6: Beckoning Qilous
Just about everyone in Taiwan eats similar food from the countless semi-outdoor dining halls there. The students all line up for newly opened chicken stores, and the old men dully slurp their wonton n…
27 Oct 2022
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[Extended till Summer 2023]Windowology: New Architectural Views from Japan at the VILLUM Window Collection, Denmark
Please refer to the event archive from below link: ,After being exhibited at the three Japan Houses in Los Angeles, São Paulo, and London, we are excited to announce that the exhibition Windowology: N…
29 Aug 2022
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Architecture with “Madosoto” at all times and in all places
Fushimi: Today, as we begin our new series, “Madosoto: Outside Scenery,” we would like to discuss the scenery outside the window. First, let me explain this series’ main purpose. This website has many…
18 Apr 2022
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The Yosuitei13 Bokusekimado
13 Bokusekimado A bokusekimado (lit. “brushwork window”), also known as a hanaakarimado (lit. “flower lighting window”) or an oribemado (lit. “Oribe window”), is a type of window in the side wall wit…
06 Dec 2021
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A Conversation with Christ & Gantenbein
Christ & Gantenbein was formed in 1998 by Emanuel Christ and Christoph Gantenbein after graduating from ETH Zurich. To date, they have been involved in a wide range of projects, including the reno…
31 Mar 2022
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Issue 3: Where the Pavilions Went : Orchid Island (Part 2)
I left the village of Yeyin and took a trip around the island. Going on the road made me conscious of being in another land, but in a different way from mainland Taiwan, whether I encountered a pack o…
12 Jan 2022
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Windowology: New Architectural Views from Japan at Japan House London
After being exhibited at Japan House São Paulo, the exhibition Windowology: New Architectural Views from Japan arrives at Japan House London on 1 December 2021 and is scheduled to be on display throug…
03 Dec 2021
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Issue 2: The Buried Black Roofs : Orchid Island (Part 1)
While we may often speak of “Taiwanese people,” people belonging to a variety of ethnicities and religions live in Taiwan. While I flew to Taiwan’s main island for this installment, …
11 Nov 2021
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“WINDOWOLOGY: Estudo de janelas no Japão” at Japan House São Paulo
This exhibition showcases windows as fundamental elements of the Japanese society ,After being exhibited at Japan House Los Angeles, the original exhibition “WINDOWOLOGY: Estudo de janelas no Japão” (…
02 Jul 2021
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Takashi Homma on photographing the window in Le Corbusier’s architecture
Eye Camera Window: Takashi Homma on Le Corbusier will be presented at the Canadian Centre for Architecture (CCA), Montreal. On display is a series of Takashi Homma’s photographs reflecting the photogr…
12 Feb 2021
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From the “Window” Snapshots of the 1970s to Contemporary German Photography
Candida Höfer is one of Germany’s leading contemporary photographers. She studied under master photographers Bernd and Hilla Becher, and is today widely known as a practitioner of the Becher school of…
03 Oct 2018
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Rei Naito: Mirror Creation
Rei Naito is an artist who creates works that converse with the environments that surround them, posing the question “Isn’t simply existing on the earth a blessing in itself?” In the case of Mirror Cr…
02 Nov 2020
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Chiharu Shiota The Sense of Daily Life and Smells Soaked into Windows Gives Power to My Work
Chiharu Shiota is an ever-active Berlin-based artist. In works such as her large-scale installations that tie spaces together with massive amounts of threads, she has used clothes, beds, suitcases, an…
15 Oct 2019
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Windowology: New Architectural Views from Japan Exhibition at Japan House London
Japan House London is temporarily closed to hinder the spread of coronavirus (COVID-19). Any changes to the above status will be communicated through our website or social media. https://www.japanhous…
03 Feb 2020
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Chapter 2: The frame – the window as optical device or trompe l’oeil from Mantegna to Ryan Gander
Whether facing outwards to the world or inwards to the self, an artist is often restrained by the framing device of the window—unable to break free from a rectilinear box or blank surface that demands…
03 Feb 2020
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Breathing in the Desert: Yazd, Iran
The bus that headed from northern to southern Iran passed once more through alien landscapes created by the desert. It’s as if one must pass through other planets before arriving in another city…
01 Oct 2019
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Ch.2 Symbolic Realism
The pioneers (2) Talbot ,View of the Boulevards at Paris, 1843 William Henry Fox Talbot was in France between May and June 1843. The main reason for his trip was to teach a series of aspiring calotypi…
11 Jul 2019
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Ch.1 The Battle for Realism
The pioneers (1) Niépce and Daguerre ,“I made a dissolution of silver nitrate, much diluted by water, in the same proportions as those indicated in the report above on Photographie, to which I a…
28 Mar 2019
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Cinder Windows
Fenestration Observations is a series of window disquisitions by Matthew Fargo. In it, the translator of Genpei Akasegawaʼs Hyperart Thomasson probes the city for hidden and forgotten features of the …
05 Mar 2019
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Gordon Matta-Clark and Apertures
The National Museum of Modern Art, Tokyo is currently featuring the exhibition Gordon Matta-Clark: Mutation in Space. Matta-Clark graduated from Cornell University, where he had majored in architectur…
17 Sep 2018
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The Bauhaus and Its Influence in Japan
The Bauhaus, founded in 1919 in Weimar, Germany, laid the foundations for modern design with its innovative curriculum that embraced the abstract and constructivist trends of the time. Despite operati…
09 Jul 2021
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Dry-cured Ham Culatello in Zibello Village
At the beginning of November, I drove a car north from Parma and aimed for Zibello village. As I passed through the central Old City, I saw fields and houses scattered around. As I advanced the car fu…
28 Jan 2019
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Looking at Freespace through the Windows, Part 2
The Arsenale Rozana Montiel Estudio de Arquitectura For Mexico-based architect Rozana Montiel, freespace indicates freeing space and actions, or a space for the act of placemaking. She describes archi…
04 Nov 2018
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Liquid Light
Held during the Venice Architecture Biennale 2018, the exhibition “Liquid Light” presents an adaptive reuse project in which the Barcelona-based architect duo Ricardo Flores and Eva Prats …
12 Oct 2018
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Looking at Freespace through the Windows, Part 1
The 16th Venice Architecture Biennale is currently open from Saturday, May 26 to Sunday, November 25, 2018 in Venice, Italy. Appointed Directors Yvonne Farrell and Shelley McNamara, who head Grafton A…
07 Sep 2018
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America (1)
When we hear the term “American houses”, we may generally tend to think of timber-frame houses that incorporate European styles. But the original American houses were actually built in accordance with…
19 Jan 2017
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Part 5: To China International Window City!
The aperture in Japanese architecture is the “ma,” or “space between objects.” The aperture in western architecture is the “hole.” What is it in Chinese architecture, then? This is a study on the as o…
22 Aug 2018
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In New York: Windows and Looks
Since traveling to New York in the 1970s, artist Masao Gozu has spent over 40 years unveiling work that takes the window as its theme. His Bowery Street (Day ⇔ Night) series that captures New York’s i…
12 Jul 2018
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The Window is the Difference between the Life and Death of a Space
There are many things you can understand about a company’s image by looking at the way it makes use of windows and glazing. Hernan Diaz Alonso, who is known as the director of the Southern California …
11 Oct 2016
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MOMAT Collection “Windows and Photography”
The Windows and Photography exhibition was held as a part of MOMAT Collection from May 24 to August 7, 2016. Photographer Takashi Homma, who has explored the relationship between photos and windows to…
06 Sep 2016
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The Maniac Behind The Glasshouse
Kew Gardens is a botanical research institution situated in southwest London, and is home to the world’s largest collection of living plants. Even though I can still recall the many occasions up…
29 Jun 2016
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Hintermayer
The window of a bookshop in Vienna. Books and small goods are set into the thickness of the wall, turning the interior windowsill into a showcase for people on the outside. Outside, the windowsill act…
13 Apr 2018
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The scene of brilliant street
It’s pleasant to take a walk on the city of Paris. The roads which were built in a different reason and in a different era are crossing. Walking the street, I can find buildings, cafes and shops…
13 Jun 2016
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Osteria Baracco
The window of a restaurant in Porto Venere. The arched window is made of folding doors, the inside of which become display shelves for wine. Menu boards are fixed to the storm shutters, and the window…
23 Jan 2018
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WINDOWSCAPE: A Windowology Exhibition
The Tokyo Midtown Design Hub Special Exhibition titled WINDOWSCAPE: A Windowology Exhibition—The Research Behind the Milano Salone Exhibit was held at the Tokyo Midtown Design Hub from May 31 to June …
23 Apr 2014
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Corleone
The window of a restaurant in Prague, where two small tables are arranged within the thickness of the wall. The alcove in which the window is located is raised two steps above the floor, and one can l…
22 Feb 2016
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Palma
The window of a flower shop in Sarajevo, Bosnia and Herzegovina. A wooden rain shutter is stored under the low-hanging eaves, and can be folded down onto a stand upon which plants are displayed. Insid…
05 Dec 2017
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Part 3: Apertures for Walking Through
One way to use an aperture is to pass physical things through it. In most cases apertures are installed at the border between an inside space and outside space. Through them people and things go in an…
15 Nov 2017
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Thinking about Windows through Photography
Contemporary photographer Takashi Homma held a conversation on the theme of “Thinking about Windows through Photography” with his long-time acquaintance, architect Yoshiharu Tsukamoto. The session sta…
17 Dec 2014
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Part 2: Apertures for View
Apertures have many purposes of uses. They are used as light sources, as ventilation, and as portals through which people pass. In each of these examples, they are opened to allow some physical thing …
18 Oct 2017
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Windowology 10th Anniversary Exhibition: The World Through the Window Now Open
Enjoy the full breadth of window culture at YKK AP’s Windowology 10th Anniversary Exhibition: The World Through the Window Now Open ,A showcase of the knowledge and appeal of windows from all times an…
28 Sep 2017
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Bianco
A showcase window in Napoli’s Centro Storico. Government policies regulate shops’ showcase windows along the street, resulting, to a certain extent, in a sense of unity. During business hours the larg…
28 Nov 2014
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Part 1: Apertures for Light
Fleeting and weak though it is, light in Scandinavia has a mysterious kind of allure to it. Could it not be that the peoples of Scandinavia worship the light of the sun precisely because it fades so e…
20 Sep 2017
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High-rise condos and windows—from functionality to scenery—
The Attractiveness of A View Partial Ocean View, Ocean View, Ocean Front. If, upon hearing these words, you know what they are referring to, it is probably safe to say that you enjoy traveling. This i…
22 Aug 2019
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Societies and Fluctuations in Numbers of Windows—Some thoughts on the Question of “windows” During Times of Change
Societies with an Increase in Windows as the Modern The era of modernity was also the era of the window. As populations rose and production forces grew stronger, building environments trying to accomm…
25 Jul 2019
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Window Bookcase (2)
This is the second entry on the Window Bookcase Project. We at the Window Research Institute asked o+h, the architectural practice of Maki Onishi and Yuki Hyakuda, to produce a furniture piece that ca…
01 Apr 2015
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YKK AP presents Windowology 10th Anniversary Exhibition: The World Through the Window
10 Jul 2017
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Terunobu Fujimori “Holes”
Terunobu Fujimori has been producing highly original architecture that makes use of nature, such as wood, soil, and plants, as exemplified in his works including the Flying Mud Boat, Grass Roof, and M…
15 Jun 2021
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House at Komazawa Park
“En: art of nexus” is the theme of the Japan Pavilion at the 15th International Architecture Exhibition, La Biennale di Venezia 2016, one of the world’s largest modern architecture festivals. How are …
27 May 2016
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Cats, Fashion, and Windows
Madoka Hattori is the director of ilove.cat, an online magazine themed on cats and creators, and a freelance editor for honeyee.com and .fatale, two prominent online fashion magazines that define Toky…
25 Nov 2014
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Part 3: The Widely Variant Windows of Modern Chinese Architecture
The aperture in Japanese architecture is the “ma,” or “space between objects.” The aperture in western architecture is the “hole.” What is it in Chinese architecture, then? This is a study on the as o…
08 Mar 2018
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Hiroshi Nakamura Windows and Affection
The following interview was held with architect Hiroshi Nakamura, who has been gaining recognition for the numerous projects that he has designed with the theme of creating a sense of affection. We as…
19 Aug 2013
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Part 2: The Gathered Gates and Windows
The aperture in Japanese architecture is the “ma,” or “space between objects.” The aperture in western architecture is the “hole.” What is it in Chinese architecture, then? This is a study on the as …
14 Feb 2018
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Vol. 5: A Contrastive Linguistic Analysis of Words for “Window”—Based on Comparative Analyses of Japanese, German, English, and Italian Idioms
Linguist Yasunari Ueda looks into the origins of words that mean “window” from around the world to explore the process through which the concepts of the word have expanded over the ages. In Volume 5, …
27 Nov 2018
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Vol. 4: Windows in Italian
Linguist Yasunari Ueda looks into the origins of words that mean “window” from around the world to explore the process through which the concepts of the word have expanded over the ages. In Volume ４, …
11 Sep 2018